An evolving approach to a revolutionary medium.
Not all writers understand that print material has to be adapted to work on the Web. My own website is an effort to benefit from the best thinking about online usability. I've included links to other sorts of content I've created—marketing, news and background information.
online news source Examiner.com
In April 2009 I began creating content as the Chester County Events writer for Examiner.com, a new model for online news. It features local experts talking about what they know best, with a format optimized for online readers. You need to know what works online, and you also need solid writing and photography (here's a story with slideshow I did) and a professional's judgment, because you're on your own. I'm having a great time with it, and I think it's what the future of local reporting will look like.
high-end landscape design firm
The copy for the home page of this specialized landscaping firm emphasizes that it's a unique organization bringing a uniquely upscale look to the exteriors of executive homes.
lawyer profile
This brief profile of a prominent attorney presents her not only as an accomplished professional, but as a likable person a client would enjoy working with.
Julie Andrews speech
The renowned entertainer spoke at the IRA Convention in San Antonio in 2005. I took the photo, wrote the story, and posted it to our association blog immediately.
Jonathan Kozol speech
This blog entry was part of my coverage of the 2006 IRA Convention in Chicago. I took the photo, wrote the story, and posted it within minutes to our association blog.